The Reel is an entertainment platform showcasing the latest
and greatest curated sports highlights from around the world.
Users are immersed in a seamless and personalised clip discovery experience,
an engaged community, and hours of premium sports content.
Understanding: There is no solution addressing the task of personally intelligently curating the large amounts of content daily for a user. At the same time streamlining the experience and giving the user control over the specific content they wish to see.
I propose the following goals –
Design: A Dynamic, deep aesthetic is complemented by a vibrant and electric accent, paired with typefaces that have strong personality.
From creating wireframes to articulating visual compositions, the most important features came from streamlining the experience for the user.
Finish: The Reel is a highlights platform that filters away the hundreds of daily sports videos, thus allowing a user to immerse themselves in clips and highlights they want to see.
This project required a lot of time and creative thought into the way users view sports highlights, and understanding how the target audience soak in sports and scores.